INTEGRATION OF BIOSOCIAL RESOURCES INTO THE BIOGRAPHICAL TOURISM PRODUCT (ON THE EXAMPLE OF THE СHERNIVTSI REGION)

Abstract

Relevance of the research: The growth of interest in the history and culture of Ukraine and prominent figures of the past determines the relevance of biographical tourism. Subject research: The study focuses on biographical tourism. The purpose of the study is to reveal the content and characteristic features of biographical tourism, to identify objects that can be used as biosocial recreational and tourist resources, and to highlight the features of their involvement in the formation of a tourist offer of the appropriate profile. Research methodology: The following research methods were used in the preparation of the publication: system-structural approach, methods of analysis and synthesis, comparison, review of professional literature, and content analysis of tourist websites. The results of the study: the essence and features of biographical tourism are revealed. It was established that biographical tourism is a niche type of tourism, the defining characteristic of which is a purposeful interest in a specific famous figure of the past or present. The main segments of biographical tourism are identified: route, memorial-biographical, museum-biographical, pilgrimage-biographical, event-biographical, travel to study the creative heritage of the author, and fan tourism. It is noted that the biographical informativeness and “exclusivity” of the object are key characteristics that determine its value as a biosocial recreational and tourist resource. According to the dominance of memorial-biographical value and the nature of involvement in tourist activity, groups of objects (locations) and events related to the biosocial recreational and tourist resource are distinguished. The tourist offer of a biographical profile in the Chernivtsi region is analyzed, and measures to popularize outstanding figures of the region are also characterized. Practical significance: the obtained results are important for understanding the key aspects of developing a popular tourist product in the biographical tourism segment. Conclusions: expanding the tourist offer based on biographical tourism allows to reveal the wealth of the cultural heritage of the region and attract new tourist flows, to diversify the leisure of those tourists who have already arrived at the destination. The prospect of further research is to study current tasks and opportunities for applying innovative approaches to creating a competitive biographical tourism product.