A MODEL FOR ORGANIZING COFFEE SHOP OPERATIONS IN THE UKRAINIAN REALITIES

Abstract

The relevance of the study is determined by the radical transformation of operating conditions for hospitality establishments in Ukraine under the influence of martial law, energy instability, economic turbulence, and changes in consumer behavior patterns. Under such conditions, coffee shops are no longer merely commercial entities but transform into socio-economic systems performing economic, social, and stabilizing functions within local communities. The subject of the study is the organizational and economic principles of coffee shop functioning under conditions of uncertainty and the mechanisms for ensuring their operational resilience. The purpose of the study is to develop and theoretically substantiate an integrated model for organizing coffee shop operations that ensures continuity, competitiveness, and adaptability. The methodological basis of the research includes a systemic approach, methods of theoretical generalization, structural-functional analysis, logical modeling, and comparative analysis of coffee shop practices in Ukraine. As a result, an integrated organizational model based on the triadic concept “Security – Sociality – Economy” has been developed, complemented by components of staff collective resilience and technological autonomy. An evaluation matrix has also been proposed, enabling the formalization of qualitative resilience characteristics through measurable criteria and indicators. The practical significance of the results lies in the possibility of applying the proposed model and evaluation matrix to improve management efficiency, reduce operational risks, and ensure long-term economic stability of coffee shops. The study concludes that the competitiveness of modern coffee shops depends on the systemic integration of security, social, organizational, and technological components. Prospects for further research include the development of quantitative methods for assessing resilience in hospitality businesses and empirical validation of the proposed model.