ASPECTS OF RESEARCHING THE TOURISM POTENTIAL OF THE UKRAINIAN BAROQUE PHENOMENON

Abstract

The relevance of the research: Ukrainian Baroque as a unique cultural and artistic phenomenon of the 17th-18th centuries represents significant but insufficiently realized tourism potential. In conditions of growing interest of Ukrainians in national history and culture, especially during the full-scale Russian aggression, the need for systematic research and identification of opportunities for using Ukrainian Baroque for cultural tourism development is actualized. Subject of research: tourism potential of the Ukrainian Baroque phenomenon as a complex cultural and artistic phenomenon encompassing architecture, art, education, spirituality and national identity. Purpose of the study: to identify key aspects of researching the tourism potential of the Ukrainian Baroque phenomenon through historical-temporal, state-national and geospatial dimensions to substantiate prospects for its use in cultural tourism. Research methodology: system-structural approach, D. Chyzhevsky’s cultural-stylistic analysis, geospatial analysis methods, historical-cultural method, analysis and synthesis methods, comparative analysis of regional features. Research results: three main aspects of researching the tourism potential of Ukrainian Baroque were identified – historical-temporal (evolution of the phenomenon during the 17th-18th centuries in connection with Cossack statehood), state-national (the role of Baroque in forming national identity and cultural memory), geospatial (territorial distribution, regional schools and spatial arrangement of objects). It was revealed that the phenomenon encompasses three periods of development (early – 1648–1680, high – 1680–1740, late – 1740– 1770) and four regional schools (Kyiv, Chernihiv, Poltava, Sloboda). The uniqueness of Ukrainian Baroque as a synthesis of European Baroque forms with authentic Ukrainian traditions was substantiated. Scope of application of results: development of cultural tourism, creation of tourist routes of Baroque heritage, formation of educational programs, preservation and popularization of national cultural heritage. Conclusions: Ukrainian Baroque as a multidimensional cultural and artistic phenomenon has significant tourism potential. A comprehensive approach to its research through historical-temporal, state-national and geospatial aspects allows revealing its uniqueness and substantiating prospects for use in the development of cultural tourism in Ukraine.