SUSTAINABLE TOURISM DEVELOPMENT THROUGH INNOVATIONS: ANALYSIS OF SUCCESSFUL PRACTICES

Abstract

Relevance of the research. It is critically important for Ukraine to study successful global experience and analyze barriers to the implementation of sustainable practices. This will allow for the formation of an effective strategy for the recovery of the industry, based on a balance of economic benefit, environmental safety and social responsibility, as well as the use of the latest digital tools for destination management. The subject of the study is the process of implementing sustainability principles in the field of tourism and hospitality. The purpose of the work: based on the analysis of individual cases of hospitality and tourism establishments, to systematize the main innovative directions and barriers in the context of sustainable development. To achieve the goal, the following research methods were used – analysis, synthesis, induction, a systematic approach was applied in considering examples of implementing sustainability principles in the practice of hospitality establishments. Research results: the authors systematized the main measures for implementing sustainability principles in the field of hospitality and tourism, analyzed the main problems associated with this activity, which create significant barriers to practical implementation. Possible applications: the research results will be useful for both hospitality and tourism practitioners, as well as researchers in the field of sustainable development, regional leaders in sustainability issues in tourist destinations, and allow expanding the understanding of the possibilities and algorithms for implementing sustainability principles in the field of tourism. Conclusions: the implementation of sustainable development principles in tourism practice is possible provided that appropriate programs are formed based on the Institution Development Strategy according to the principle “Think globally – act locally”. The activities were assessed in terms of resource expenditure. The main barriers to the practical implementation of sustainable development practices for the hospitality sector were outlined.